EZ Teamsports Ltd are the official licensee of New Balance teamwear in the UK. Working with them allows us to tap into their knowledge of the cricket apparel market, thanks to their current partnerships with the likes of Lancashire CCC, Hampshire CCC, Gloucestershire CCC, The Hundred and the MCC.

As part of this supply agreement, EZ Teamsports Ltd will be able to supply a complete head-to-toe offering for players affiliated with Cumbria Cricket clubs, including bespoke playing kit and bespoke training kit.

EZ Teamsports Ltd will also be a fantastic support for our Male and Female Pathway Programmes, with parents able to get the best kit for their children on our programmes through easy access to online platforms.

Bob Simpson, Cumbria Cricket’s Director of Cricket Development, said: “As cricket’s popularity across Cumbria continues to grow, we are excited to be able to supply the New Balance brand. We believe this is a statement of intent for developing the game within our county alongside the evolution of Cumbria Cricket as an organisation.

“While we’re excited by the future, we’d like to thank our former partners, Grey-Nicolls, who provided us with superb support throughout our time working together.

“Our mission is to ensure that everyone keen to pick up a bat and a ball can do so, and come away from their experience feeling that cricket is a game for them.”

John Carden, Managing Director of EZ Teamsports Ltd (the UK and Ireland licensee for New Balance), added: We are delighted to be working with Cumbria Cricket. We are looking forward to a long and successful relationship”.